Marketing aligned to the business goals

You want your business to grow by x% revenue this year, you need your

marketing to help make that happen

o Sales Goals – lead generation targets to support sales

o Awareness goals – regular content in target press

o Visibility goals – being on the long list

o Channel goals – increase awareness across multiple channels

o New market penetration goals – market share, revenues

Experienced Resource

Your company is growing and you want it to grow faster, you need

some marketing help but you don’t want to commit to a salary yet

o Qualified and experienced marketers

o Results focused

o No NI, no salary, no benefits, no holiday or sick pay

o Highly motivated and hard working

Practical Help

You want the people who help you to define the marketing strategy to

actually deliver it

o Strategy through to deliver and results

o To time and budget

o Network of specialised suppliers at good prices

Measurable Results

You want to see the results of the money you are spending on marketing e.g

o More qualified leads per month

o Google Page 1 ranking

o £’s increase in revenue

o More Inbound enquiries

o Single message/brand

o On budget